Key Values that sets us aside

 

People form groups to use its numerous benefits. Members of a group help each other in need, cooperate to reach goals, share resources, and, last but not least, provide opportunities for social interaction, companionship, and support.

 

Why are groups so important?

Joining groups satisfies our need to belong, gain information and understanding through social comparison, define our sense of self and social identity, and achieve goals that might elude us if we worked alone.
 
 
 

Safety and Positive User experience is our top priority

We moderate and approve all posts

Posts have been screened for relevance, fact checked, layout and spelling

Facebook groups posts have push notifications ( Have a better chance to appear in User feeds than pages do: 

a) Increase your organic reach. The organic reach of your Facebook Page may only be hovering around 5%, but your group’s reach will be much higher. Facebook prioritizes posts from groups in a user’s newsfeed, so you have a high chance of showing up, especially compared to your Page posts 

b) Pages are a necessity if you’re looking to promote your products and service, whereas a group suits those who are looking for a better discussion and to expand their network. Both are very powerful together

Paid Advertising through Facebook – When you pay Facebook for a limited campaign you will choose radius of where the ad will appear – At the end of the campaign you will notice that you ‘might achieve random likes, and people that really are not “ready to purchase’ or even within you required area of operation

Facebook Page vs Group: Difference in Content

 

Your Facebook page will have updates and news about your business and the messaging will have a generic tone. On a Facebook group, the messaging is more personal because it is going out to a community of people you connect with on a regular basis.

 

How effective are Facebook Groups?

 

Also, compared to Facebook business pages, Facebook groups raise higher engagement levels. They are one of the most effective ways of creating meaningful and authentic connections with your online community
 
 

What are the 4 E’s of social media?

 
The 4E’s framework of social media marketing includes: educate, empower, entertain and engage.
 
Industry experts will tell you that an effective content strategy must have three core elements to be successful: brand focus, user experience, and content distribution.
 
 
 
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